Which Website Platform Is Right for You?
A quick comparison of WordPress, Showit, Squarespace, Shopify, and Wix — with real pros & cons. If you’ve ever felt overwhelmed choosing a website platform, you’re not alone. WordPress, Showit, Squarespace, Shopify, Wix… they all promise beautiful sites, but each has its strengths and limitations depending on your business needs.
Here’s a quick breakdown to help you make the best decision — based on real pros and cons from experience:
🟦 Wordpress
Best for: Blogs and content-heavy sites that need strong SEO.
Pros:
• Great for SEO
• Awesome blogging tools
Cons:
– Takes some tech skills (like managing plugins, hosting, or updates)
– Hosting and domain not included
Tons of control, but you’ll have to manage the backend (or hire someone). Not as trendy these days, but still super powerful if you know what you’re doing.
🎨 Showit
Best for: Designers, creatives, photographers — anyone who wants full visual control.
Pros:
Limitless drag-and-drop design freedom
You can fully customize desktop and mobile layouts separately
Cons:
– No built-in e-commerce
– No built-in analytics (you’ll need to connect tools like Google Analytics manually)
If you’re visual-first and love creative flexibility, Showit is a dream — but it’s not made for selling products.
💻 Squarespace
Best for: Service-based businesses, portfolios, and anyone wanting an easy all-in-one solution.
Pros:
• All-in-one platform (hosting, domain, email)
• Clean, polished design and simple editing
• Drag-and-drop builder with room for custom code
Cons:
– Not ideal for scaling a large online store
– Can feel limiting for highly advanced customizations without coding knowledge
With its simplicity and professional design, Squarespace is a solid choice if you want to launch quickly and still have the option to enhance it with custom code.
A great option for service-based businesses and creatives who value ease, style, and a streamlined setup.
🛍 Shopify
Best for: Product-based businesses, especially those with larger inventories or plans to scale.
Pros:
• Built specifically for e-commerce
• Easy to set up and manage your online shop
• Scales well for high-volume stores with many products
Cons:
– Design customization can be limited without coding
– The blog feature is quite basic compared to other platforms
If your main focus is selling products—especially at scale—Shopify’s powerful e-commerce tools, app integrations, and reliability make it a top contender.
Ideal for serious online shops with large or growing inventories that need a dedicated, sales-focused platform.
⚡ Wix
Best for: Beginners who want to build something fast with minimal effort.
Pros:
True drag-and-drop builder
Very beginner-friendly interface
Cons:
– SEO capabilities are limited
– Design elements can shift around, making it harder to create polished layouts
It’s quick and easy — but not always the best option if you plan to scale or prioritize performance.
So, which platform is best?
It all depends on your goals. But if you're looking for a polished, professional website that’s easy to manage and still allows for a beautifully custom design — Squarespace is a platform I confidently recommend.
Still unsure?
We help business owners choose (and design on) the right platform based on their brand, goals, and workflow. Feel free to reach out if you want personalized advice!